Distributing Pakistan's Most Trusted Brands Across Punjab
Usama Asghar & Co is a foodservice distributor, wholesaler and retailing company connecting quality manufacturers with retailers all over Punjab — built on decades of trust, reach and reliability.
30+
Years of Trust
15+
Partner Brands
Punjab
Wide Coverage
What We Distribute
Our Product Categories
Featured
Popular Products We Supply
Bruno's Vermicelli
Har khaas mauqay ki mithaas
Bruno's Colour Vermicelli brings sweetness to every special occasion. Halal certified and packed fresh, it's a festive favourite in households across Pakistan.
Bruno's Pasta Range
Sirf pasta nahi, kuch khaas hai
Bruno's full pasta range — Elbow, Penne, Fusilli, Shell and Twisted Macaroni, flavoured BBQ, Achari, Tikka and 7 Spice Macaroni, plus Cut, Colour and Roasted Vermicelli.
Kite Detergent Powder Glow
Kapre chamkaein, ghar mehkaein
Since 1973 — more than 50 years of excellence. Kite Detergent Glow delivers deep-cleaning power and a lasting fresh fragrance for the whole family's laundry.
Kite Complete Range
Aik naam, teen kaam
One name, three jobs — Kite Detergent Glow, Dishwash Bar and Safety Matches. A complete home-care range from a brand trusted for over 50 years.
Kite Safety Matches
Kite ke saath har shama roshan
Carbonised safety matches that light every moment with confidence — safe, reliable, and long-lasting.
Popular Ka Maza
Made in Pakistan, loved by Pakistan!
Popular Ka Maza mango fruit drink and its full range of fruit flavours — made with real fruit goodness that Pakistan has loved for over 50 years.
Gourmet Soft Drinks
Since 1987
Gourmet Foods' complete carbonated drinks range — Cola, Lemon, Malta, Red Anar, Lychee, Mojito and more. Brand of the Year, ISO 9001 & 22000 certified.
Siplay Juice Collection
Real Fruit, Real Refreshment
Siplay's Lychee, Mango and Pomegranate fruit drinks — made locally right here in Multan's Industrial Estate Phase 2.
Our Mission
To deliver Pakistan's most trusted food, beverage and household brands to every shop and household across Punjab — reliably, affordably, and on time — while building lasting partnerships with the retailers and communities we serve.
Our Vision
To become Punjab's leading distribution house, recognized for integrity, wide reach, and unmatched service, connecting quality manufacturers with every corner of the market.
Want to Stock Our Brands in Your Store?
Partner with Usama Asghar & Co for reliable supply, competitive pricing and unmatched reach across Sama Satta and all of Punjab.
Register Your Interest